“Products are made in a factory but brands are created in the mind”
WALTER LANDOR
A CI is crucial to the look and story of a brand today. Its important to have something that expresses your Business Personality. Something people can and want to relate too. A lot goes into the making of a logo. Something that can be broadly used, elements that make the look and feel of your business yours. Below is an example of my logos CI and how it came together and what your CI manual might look like.
The initial idea...
An idea of incorporating my name and the words real design studio for a future dated campaign. Name with the letters RDS.
Bringing the idea to life...
Creating the idea of warmth and friendliness with a touch of creativity.
Process of the elements...
Finding a font that I liked the elements of and taking out certian elements.
Creating the logo
the elments brought together tweaked and moved around with the R being the combination of the hair and nose, the nose being D and the smile rounding off the S
Making the logo cleaner
Cleaning the elements for a more stream lined look losing the rugged feel but generating a much broader, cleaner useful look.
How colour will be used
With all the elements brought together the use of colour and the addition of some text tobring it all together finalizing the logo
grow your business with me
Usually a quick reply, As you grow I grow. That means we grow
